GRAPHICS
The endless possibilities of
wHAT CAN BE DONE WITH ONE LOGO
The Eye Chart
When I was working for Kunsan Air Force Base, the Wolf's Head logo was everything. I created this for a social media post celebrating Feb 20th, 2020 or 2/20/2020.
This graphic wound up being being printed and hung all over the base by various unit leadership AS MOTIVATIONAL POSTERS.
This is an excellent example of the right graphic for the right moment .
Same graphic on Facebook
​Here you can see how we used the graphic to interact with our followers. It was just a simple text and set up to get them engaged.
The Cupcake
3D Event Cards
Masked Entry
The Water Tower
At the beginning of the COVID epidemic, when we didn't know what was happening or how to avoid the virus, I was posting constantly on the base social media accounts as I tried to keep up with every policy change that was coming down the pipe. Our followers were starting to ignore our posts due to Covid info fatigue. Our social media account was becoming depressing.
As a joke, I decided to post a picture of the iconic water tower that every person who has stepped on the base has seen. I took the bottom photo into photoshop and made a mask to go over the Wolf's head.
We posted it on Facebook on a Friday, and the response was phenominal. Even people who no longer lived in Korea were commenting and sharing the post with their friends. People who lived on base were walking outside to see if we had really painted the water tower.
Of course, I never revealed online that the photo was not real. I left that up to the local community to spoil the fun.
After this post, people started to paying attention to our social media again because they never knew what prank we would pull next.
Same graphic on Facebook
What is impressive about this graphic isn't obvious. Can you figure out what it is?
What if i told you that the plastic wolf decoration doesn't really exist? What if I told you that I manipulated the regular 2d Wolf's head to give it texture and depth to make it look like it was plastic and tucked into the icing with love?
Yes, some people who attended the event were disappointed that their cupcakes didn't come with one. I heard some say they were wanting to make earrings out of them.
I made these to advertise large events. I didn't want the graphics to look completely 2D. So I made sure the wolf's head had depth, and looked like an actual physical object with texture and weight.
I can do this for your logo. Just think of the possibilities.
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Do you Wish there was a wooden sign of your logo hanging on the backwall in your photos? I can do that.
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Need your logo burnt and branded into cement? I can do that.
Need your logo shaved into the back of someone's head, but you can't find a volunteer? I can do that.
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Let's have some fun with this.
The Covid Bubble
With the pandemic, I was constantly making new graphics for each new policy, and this was no different.
I never knew how the public would react, but as long as it looked good to me, i knew it would catch eyes.
to keep with branding, I even matched up the color scheme to replicate our unit "shield."
For those unfamiliar with military culture,
every unit has a shield graphic used for decoration and letter head.
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Within 2 days of posting this online, I saw it printed out poster size at the entrance of every building that was not a personal domicile.
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there's not much to say about this except I got lucky with being able to use a known design that no longer was copy righted.
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And I had an Idea that I thought would get more attention than just saying "stay 6 feet apart."
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I slapped the logo on the bottom of the graphic, made sure the font matched the original and posted it on facebook.
the graphic itself did not recieve much reaction other than "Likes" from our military followers who see the Uncle sam poster used way too much. I'd be lying if I wasn't a little disappointed that I didn't get "laugh" emoji's.
But someone with funding saw it's potentional, and had it printed out poster size for use all over our base.
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I was in for a bigger suprise When I was able to travel to other bases in korea, and found my poster being used with a different logo pasted over mine.
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i suppose I should be flattered.
The Going Away gift
This was a graphic made for print on a tin sign as a going away gift for a military member.
We made sure the unit patch/logo was front and center and the flames were 3D.
Wolf Pack 4 Ever
Some Airmen at Kunsan get the Wolf's head tattoo'd on their arms before they leave so that other Kunsan alumni will recognize a fellow MEMBER OF THE "Wolf Pack."
In this case, I wanted to create a graphic that could be used on a shirt for those who aren't willing to commit to a tattoo. Maybe even for producing rub-on tattoos. The possibilities for use are only limited by entreprenurial vision.
I even put silhouettes of the two fighter jets (F-4 and F-16) that the base is known for flying so that older veterans could "represent."
Our "Friday the 13th" graphic.
Our Logo
Of course, we like to mess with our logo too, and slap it where ever we can.
