Project Gallery
The Why and How of the
Social Media Content Production
Creative Process
 

There are plenty of sites that offer enhancement of photos, but most photos also require restoration and cleaning up of tear, glare, color/brigthness correction and pixel loss. 
For this photo scan of a picture taken with a disposable camera from 1996, it required all 5. For added effect, I seperated the figure from the background, raised the blur on the background for added depth of field, color corrected the figure and background seperately, and changed the brightness and contrast on both layers. 
The figure no longer blends into the background.  
Now someone put this man on the cover of a romance novel. 

This is a photo scan taken from a print from a disposable camera from 2001. The original is somewhat blown out, with finger prints and wear and tear from being shoved in and out of a photo envelope.  It required cleaning, color/contrast correction and enhancement. 

Would you believe this video was created by layering various photos on top of each other?

This consists of a book shelf photo, a film reel photo, a duct tape photo that I edited my logo into, and then I layered a video of a steaming coffee cup, an additional layer of a smoking pipe and a layer of dust particles.
This combination provides movement to what would have been just a static graphic. Add some music to set the vibe, and no one would question if it's real.

Just  imagine what I could do with your logo for you social media pages

or send me your logo and let me do the imagining.  

This video has the most views of any product I have made to date. 
 

I was tasked with creating a PSA educating our military and  community surrounding Peterson Air Force Base about what to do when they hear the emergency sirens play over the base emergency broadcast system.  Up til it's release, we were recieving phone calls from people who were frightened when the base tested the system every Friday afternoon. 

The dilemna for me was that the subject matter is mundane and tedious, and no one wants to watch a video about it, let alone pay attention all the way to the end. I knew that I would have to create a video as funny as a Poo~pourri  commercial, minus the poop jokes, to retain the viewers attention.

Inspiration struck me and I had the script written within a matter of minutes.  That is me playing the presenter, my co-worker in the mullet wig, and to keep on brand, we used our base mascot, Mike the Knight.

The video had 800 views within it's first week of posting on Youtube which is pretty high for a video posted on a military social media account  that no one visits for entertainment,  but because one person liked it and shared it on Reddit, it suddenly had 2,000 views in one day. 
 

It is now 4 years later, and the video still averages 15,000 views a year on Youtube alone, with people still commenting and interacting with the base.  And most importantly,  the frightened calls to the base were reduced by 75%. 

If black and white photos were taken in a studio, the lighting and contrast were decent to begin with.
However, historic photos taken with a regular camera and flash bulb outside of a studio can be either blown out or hard to adjust. 
In this case, the photo was blown out and needed a lot of adjusting in brightness and contrast to really show the details of what matters most:  the people in the shot. 

I was tasked with creating a "History of Peterson Air Force Base" video using only the historic photos available in their archives. While it's easy to just make a video slide show, animating a photo with subtle movement is much more eye grabbing because it takes several seconds for the viewer to realize that this video is not an old film reel but a static photo made to look like film. People go nuts for these videos and will play them on a loop. 

Besides just an excellent PSA, it also provided individual great social media product content clips.  

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For this animation, I seperated the wing of the airplane from the background, and then made sure the two layers moved in and out of focus as they moved across each other to create the illusion. 

You can see several samples of this below.

How does this relate to you?
If you have an older business or maybe some old wedding photos that are celebrating an anniversary and want to relive the glory days, I can restore and animate them for your social media accounts.

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This example is a PSA I made for Air Force Space Command to educate tax payers about what services the Air Force provides to the nation as a whole. In this case, it's the free use of GPS signals from military satellites that Garmin and other parts of the industry have been using since the early 2000's. These companies don't have their own GPS satellites. They use the military satellite signals for free. 
GPS precision farming is another industry that benefits from military satellites. 

I did the research, wrote the script, selected the painting, narrated the voices, edited and animated the graphics and characters, and then managed the social media sites that the video was posted to. Compared to other animations which only take a few hours to throw together, this took me several days to produce. But it came out great, and recieved a lot of attention to include several awards.
Enjoy!